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About Us


At Ashen, we craft clothing that turns heads and boosts confidence for the modern trendsetter. We believe fashion should celebrate your unique vibe — blending bold trends with everyday comfort, from chic tees and jeans to standout jackets and accessories.

Our Story

It started with a simple idea: great style shouldn't come at a compromise. That idea grew into Ashen — a brand built for those who live boldly, dress intentionally, and never follow the crowd.

Where innovation meets performance

Discover our executive team


Tony Fred, CEO

Chief Executive Officer

Mich Stark, COO

Chief Operational Officer

Aline Turner, CTO

Chief Technical Officer

Iris Joe, CFO

Chief Financial Officer